Optimizing your content for search engine is still important in 2021. Almost 70-80% business owners are dependent on traffics that came from organic channel. If you can do it properly, your website’s organic visitor will increase definitely.
As SEO is continuously evolving you should know the latest updates to get the most out of it. This guide can help you to adopt the latest trends in search engine optimization.
Here are the top 5 SEO trends to follow in 2021:
1. Increased Role of Artificial Intelligence in SEO:
AI has a major role when the topic comes to Google algorithms. From the day when RankBrain was first introduced, it changes the way of Google’s ranking factors. SEO is not just keyword stuffing anymore.
Google is now working to serve the best user experience by implementing AI in their algorithms. Reciprocally, you should use AI in the upcoming days to get the first page position on SERP.
Ways to implement AI in your SEO:
Discover the opportunity by using AI-driven SEO tools:
It needs a lot of time and effort to discover it manually. By using tools, you can explore the most suitable keywords, content, and other ranking opportunities within a second. As a result, you will be able to prepare a perfect content strategy.
Optimize your content with AI:
Optimizing content by keywords, internal links, title, meta description still matters but you have to do some extra for the users. The below things you should check when optimizing content with AI-based tools:
- Create a proper format of content using clusters.
- Use of proper LSI keywords.
- Content with no punctuation & grammatical errors.
- No spelling mistakes.
- Limited use of passive voice.
- Using shorter sentences.
- The use of proper transition words.
Optimizing content for voice search:
If you notice the graph of search, you will find that voice searching percentage is rising every year. The maximum voice search is question-related. There are different tools available in the market to provide the complete details of the questions that are asked by the users. You can select the best out of them according to your niche and make a content strategy.
2. More value to mobile-friendly websites:
Did you know in 2019 Google-enabled mobile-first indexing? That means Google primarily looks for the mobile version of the content for ranking and indexing instead of the desktop version.
According to CNBC, more than 72% of users will access the internet by using their smartphones. Hope this statistic will help you to understand why Google is now more interested in mobile devices than before.
Use this Google tool (https://search.google.com/test/mobile-friendly) to check your website is mobile-friendly or not. Another important resource is the webmaster’s “mobile usability” report.
Take a look at the mobile loading speed of your pages and the compatibility of the design of your pages.
3. Use content that matches the Google EAT Principle
E-A-T refers to expertise, authoritativeness, & trustworthiness. If someone follows this guideline, there is a better chance of ranking their website. Though Google has published this guideline back in 2013, it’s a reminder because maximum content creators do not abide by this rule.
Expertise:
It is the high level of knowledge on some specific niche. Always write the topic if you have experience with it. For some special niches like finance, medicine, the law you must have qualification or education on it. A legal professional can’t write the remedies for skin itching.
Authoritativeness:
Authority means reputation here. You must build it in terms of getting the favor of Google. This is a long-term effort. It can’t be built over the night. When some other sources refer you that indicates a positive reputation. Ex. If you search “SEO Guide for Beginners” on Google then you will find websites like MOZ, AHREF, and SEARCHENGINEJOURNAL in the top 5 results. 
You can’t beat them by publishing better content than those sites in your one-year-old blog. They already built the authority of their respective brands. They are publishing content on SEO for more than a decade and many websites refer to them when they need to link to useful resources.
Trustworthiness:
It is an umbrella term that covers things like legitimacy, transparency & accuracy. It is quite relevant like authoritativeness. Use proper trust signals like must use of secure transaction method & HTTPS if your website is used for a transaction, full responsibility of the content and images used in your website, offering full support and contact information, websites verified by some organization.
4. Implementing Google Schema Markup in Content:
Who doesn’t want to show their content or product on Google as a form of the rich snippet? Users love to see this snippet result on SERP. To enable it you must use proper markup tags that are provided by schema.org. Article, book, product, and recipe all at home seo business of things have a unique code that you should use. These tags inform the complete details of your product or content to Google.
You can use Schema markup by using a plug-in like Yoast SEO or Rank Math. Another option is to declare the tag on Google tag manager. After using the tags, you can check your page by using this tool:https://search.google.com/structured-data/testing-tool/u/0/. You will find errors if there is any.
5. Image and Video will play a huge role in search in the upcoming year
Searching something then changing the tab to images in the search bar is increasing drastically. People want information without wasting more time and image is the perfect solution for it. Every image contains the source page link in the image search section. If the user needs more information, they can hit the link and read more. That means another source of getting traffic.
Use relevant and unique images. Don’t miss the opportunity to optimize your image (title, alt text, description) properly.
Another important thing is using video in content. Especially your content is on the “how to make”, “how to fix” type. When you search “how to fix .dill file missing error” you may find content with a video in the top search results.
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