If you’ve noticed, almost all companies have some form of a website, including small businesses. Since online presence plays a pivotal role in any business, nobody wants to be left behind. After all, it is the easiest way your customers can find you. However, the problem comes in when your website is years behind the curve.
While it’s great that you have an online presence with your old website, a modern one will undoubtedly work better for your business. It will follow current industry standards and feature the most powerful marketing tools, among many excellent things. So, if you’re already questioning yourself whether to redesign your old website, you need to partner with a reputable website design company.
Not convinced yet? Here we’ve gathered seven reasons why building a new website for your business is a great idea.
7 Reasons To Build A New Website For Your Business
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You Have An Outdated Website
If you feel that your website doesn’t look nice, no one does, including your customers. For that reason, you might want to redesign your website so that it will appear engaging and attractive to the eye. Your brand will also start being recognized.
Just like you dress every day to appeal, your website is the first impression to your prospects when it comes to your business. In fact, websites are like kitchen appliances and clothes styles as they change after some time. So, if your website looks like it is out of style, a new website design will bring a clean and spectacular appearance to your brand.
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Your Website Cannot Be Used Across All Devices
Probably, your current website focuses on desktop users only, and it is now time to think of mobile. Since most internet traffic comes from mobile devices, it is essential to have a website that offers a seamless experience to everyone.
Therefore, build a website with a responsive design to accommodate everyone in the market, including mobile phones and tablets. While it is possible to make your old website responsive, it might not wholly equate to a new redesign with a mobile-first focus in mind.
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Your Website Is Hard To Navigate
An excellently designed website should allow visitors to find what they are looking for in two clicks or less. Hence, if the menu on your website is not straightforward or a bit confusing, then it’s time for a change. Simplicity is what everyone out there is looking for in a website since they have no time to waste. Besides, poor navigation will negatively affect your conversions, thereby driving away customers.
That aside, the web has evolved, and people have higher expectations of websites’ functionality and user experience. Sooner, your customers might start demanding an efficient and pleasant experience. A professional user experience designer like Clay.Global can help you update your navigation and menu based on the latest best practices to avoid losing more web traffic.
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Your Website Takes Long Durations To Load
Most of us like websites that load faster while navigating. If images and content in your web pages take long to load, probably many people have given up or left the site. Similarly, web users are not patient with a slow-loading website, so are the search engines. Therefore, aim to build a website that loads within 4 seconds.
Not sure what’s the loading time of your current website? You can consider using tools like GTmetrix or Pingdom to check how long it takes to load and which files could be the troublemakers. If you get poor results from any of these tools, you need to work on your site. In most cases, the website loads slowly due to optimized and heavy images, a poorly performing theme, and underpowered hosting.
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Your Website Doesn’t Seem Like It Was Designed By A Professional
Is the design of your website reflecting the quality of your brand, or it looks like it was built by an unprofessional? While opting for the cheapest proposal might save you a considerable amount of money for the time being, you won’t get the quality results from your business needs.
Also, most companies prefer utilizing the IT department’s technical skills to build their site, but the outcome is not always good. Thus, consider going for a professional with an eye for design and has all the creative skills your website needs to avoid getting disappointed. Designing and developing are two completely different specialties, and for a great website, you need the quality of both.
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Your Website Does Not Attract The Right Customers
Website design can have a significant impact on the growth of your business. Therefore, if you’ve been getting inquiries from the wrong clients, you’re not positioning yourself correctly on the market. It would be best if you curated your work to emerge victorious in the competitive market. But how do you do that?
Review galleries and the content on your website, and remove everything you think is not applicable in the future. Share with your developer fresh, best images and the right content to include in your new site. As a result, you’ll be able to filter out inquiries that are not a good fit for you.
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Security
While both old and new websites can be hacked, websites built with old technology are more prone to security breaches. The experience of being hacked can be painful and stressful, especially after losing crucial information or have to rebuild the site from scratch. Hence, it is essential to keep your theme up to date.
Conclusion
A website redesign might be a complex process since it requires effort and time, but it is essential to your business. So, if we mentioned something that reflects your website, it’s time to build a new one. You should be proud of your website and don’t have to explain to your clients something out of embarrassment.
Besides, it is always an excellent idea to refresh your website as technology keeps changing. This way, you’ll be able to attract potential customers and keep them engaged every time they visit your website.
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