One of the most important factors in a business’s success is its ability to find an edge over its competition and attract customers with a unique selling proposition. Naturally, finding this edge is extremely challenging, especially if your company operates in a competitive market.
However, this just makes the rewards even greater because if you can find an edge over more established businesses, then you will stand out to market prospects as a brand that isn’t afraid to do things differently.
Finding an edge doesn’t have to mean tearing up the industry rulebook or completely changing how your company does business. In fact, an edge can just be a way in which you have read market demands faster than your competitors and stolen a march on them as a result.
For example, it is no secret that the world is living through the technological age, with new innovations causing societal trends to change at a rapid pace. If you manage to change with the tide fast enough, you may find it boosts your brand as a result.
Similarly, an edge may just be your way of dodging a potential mistake or threat facing your business.
Here are three tech trends that could give your company an edge:
1. Understand That Security Threats Can Lurk On The Inside, Too
One of the sternest challenges facing any business is that of cybercrime and data theft. There are no shortage of examples in which companies have faced data losses that have severely damaged the financial health of the organization, as well as destroyed their brand images.
This is a threat usually considered to be combatted defensively, with the view that the gravest threats lurk on the outside. However, many security threats can originate from inside your business, in the form of insider threats. An insider threat is a person related to your company (whether an employee, former employee or contractor) who has access to private and confidential accounts or files and leaks them.
An insider threat is not necessarily a deliberate attack. It could just be that one of your colleagues has clicked on a phishing email or had their work phone stolen, along with the confidential information stored on it. However, it is commonly the result of fraud or other forms of malicious intent. Click here for more information on insider threats. To prevent this from happening, it is best to give this level of access to as few people as possible, and carefully scrutinize anyone who wishes to join your company before letting them come on board.
2. Learn More About Cryptocurrency And How It Can Benefit Your Business
Another tech trend to watch out for is the rise of cryptocurrencies such as Bitcoin and Ethereum. These digital currencies are used by an increasing number of people around the world and could soon be accepted into the mainstream.
As a result, it could be worth analyzing this trend to see whether you should accept these currencies as payment in the future.
3. Remote Working Is On The Rise – And It Could Save Your Business Money
Remote working has exploded in popularity over the past few years, thanks to the increased use of video conferencing apps, cloud computing, and corporate communication platforms.
This is potentially great news for your company because you could save significant amounts of money on office space, insurance, and other expenses if you allow your staff to work from home. It would also make your brand look more enticing to potential employees because it would allow them greater personal freedom and flexibility.
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