Many entrepreneurs favor cold email campaigns before other types of marketing and lead generation. The high conversion rate email campaign can bring revenues and advance a small company.
The reason is the opportunity to reach anybody directly if a prospect has an email, of course. It is an affordable option that can become effective. However, much depends on the response rate. That’s why many marketers seek to improve it.
In this post, you will know why response rate matters, what makes a good one, and how to get a higher chance of getting an answer.
On the Way to the Response: What’s a Good Email Open Rate?
Before all, a marketer should know whether the improvement of the campaign is needed. In this regard, people tend to appeal to statistics, comparing their results with the outcomes of other business actors. The best criteria are obviously an average cold email response rate and open rate. Why open rate? If it is low, then the response ratio would be even lower.
Notably, the particular ratios vary within the markets where the businesses operate. For instance, the cold email open rate for marketing and advertising is about 18%, while for professional services and real estate is 22% and 19%, respectively. In terms of cold email, depending on the domain and the campaign, the chances of the email being opened can be even higher.
They derive from subject lines and domains, as well as the quality of prospecting emails. The first ones you develop yourself, while there are websites and tools for checking domains and getting quality emails. In particular, with an email extractor tool, you can search corporate emails by domain, name or LinkedIn, or even verify them. If you operate in the B2B sphere, such software can ensure that the emails do not go in vain.
What about an average cold email response rate? Well, the more people open the emails, the higher the possibility that the recipients will reply. Notably, within cold email campaigns, the response ratio is not as high as the open rates.
Moreover, it is an issue for the discussion. Usually, open rates rise to 5%. It doesn’t seem very impressive. However, some targeted campaigns manage to get a response rate of 30% as their lowest rate. Simultaneously, they consider 50% to be a good indicator. Many factors impact this figure, including the subject lines, the body of emails, CTAs, style, and best time to send emails.
How to Write Email to Get a Better Response Rate
As you may see, the response rate depends on the open rates. Yet, what if open rates are excellent, while response rates are too low? It means that your email body needs improvement.
Usually, the issue refers to the lack of personalization, research, and clarity. Besides, a marketer may be too pushy. Thus, if your subject lines and visibility of emails are alright, enhance your writing approach. These tips can help you to improve your technique and get more responses:
Level up personalization and make a unique template
People like it when you call them by their name. It feels like you know them. In terms of email marketing, it has psychological effects and makes the message more appealing. Some marketing platforms have advanced personalization features. They allow automation of the tasks related to the customization of the emails. Except for the recipient’s name, one can insert the company, position, location, etc. It lets a marketer add to their templates a touch of personal acquaintance.
Nonetheless, it is significant to develop your own template so that you could stand out from many other emails that get into the target’s inbox. Besides, leave a space to insert compliments of recipients’ works if you refer to some.
Pick the prospect that would suit
Also, remember to research your prospect. Developing targeted cold email campaigns contemplates knowing the needs, contacts, and operation of the customer. Based on it, a marketer can understand whether the offer would be attractive for the receiver.
For the B2B company, using the business leads database can be a solution (you can check this one getprospect.com/b2b-contact-database). Such ones usually maintain business data on the prospects that can be important for defining the right prospects. For instance, one can target specific companies or positions.
Nevertheless, prospecting emails require perfect timing as well. Even though the best time to send emails is 10 a.m., there is more. For instance, knowing that people have changed their workplace can or have been hired by some companies is valuable information for service providers. Such a newcomer would likely use new tools or rearrange workflow. Thus, if a marketer would send the cold email leading to a decision of their problems, it can positively impact the response rate.
Soft power: Communication
To increase the response rates, one needs to apply the soft power of communication. First of all, it is crucial to avoid being pushy. At the same time, you need to show some dedication, as some emails are usually ignored.
Where is the balance? Well, some may use follow-up sequences for specific purposes. If the first and second emails are ignored, the third and fourth with different offers can encourage prospects to answer. Still, do not cross the line letting your messages become annoying. It may lead to spam reports.
The purpose of the email should be clearly declared. The email should have a proper structure with the blocks for introduction, complimenting, and call to action. It saves time, yours, and the recipients.
Lastly, some consider that writing directly about an offer may scare the prospects off. In this regard, you can offer them something, a piece of research, or helpful insight for them to start the conversation. That way, you are building relationships that can have a positive long-term effect for a low conversion rate email campaign.
Author Bio:
Alona Shalieieva
I have been a Customer Support Representative for email finder software for several years. Being a tech expert, I am fond of helping customers resolve their issues. Along with that, I improved my skills as a tech writer. I am skilled in email marketing and lead generation niche and can explain in simple words any complex topic.
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