- Consumers worldwide spent nearly $3.46 trillion online in 2019
- It takes 0.05 seconds for users to form an opinion on your website
- 85% of users think that a company’s mobile site should be comparable to their desktop site
If you walked into a store and you found clothes all over the floor, outdated colors, and the items were difficult to find, would you return? Would you purchase their products at all? If you are like 95% of shoppers, the exterior appearance is vital in your selection of a place to shop. Nowadays, a modern storefront is your business’ website. And, if you want to keep potential customers engaged and purchasing, then it needs to look great and function well. Whether taking on this project on your own or enlisting the help of a Miami web design services company, here’s how web design can elevate your business.
Understanding Web Design
What is Web Design?
The term itself is fairly self-explanatory. This is the process of designing a website that is displayed on the internet. But there is much more that goes into web design than just the aesthetics. A significant component of web design is improving the functionality of a site to enhance user experience. This means optimizing appearance, layout, and a focus on adaptiveness.
Importance of Web Design
How important is that first view? Well, it takes a person 50 milliseconds to form a lasting opinion of a website. In essence, this shows the role good design plays in securing that critical first impression.
Aside from being the first impression you make on a potential customer, web design firms carry many additional benefits:
Improves Search Engine Optimization
Many elements of website design, such as how content and service pages are displayed on your site, have a direct effect on how search engine spiders crawl and index your website. This, in turn, influences how your information appears on search engine results it can help you improve your small business website design
Builds Trust
As mentioned in the opening, people don’t trust or aren’t tempted to purchase from a poorly designed website. Good user experience makes people believe your product; in fact, 88% of online consumers are less likely to return to a site if they’ve had a bad experience. If you need an expert opinion on building trust through positive user experience, you can check out this list of top web design agencies in the world.
Brand Consistency
Familiarity with your brand is essential in lead-generation. Your website’s design can help implement and propagate elements of your brands through fonts, styles, and layouts so that they are consistent and recognizable by your audience.
Elements of Good Web Design
Ease of Navigation
Your website should be easy to navigate. This means that menu items are easily accessible from any page, and users should always know where they are on the website. One of the best ways to accomplish this goal is with a sleek and comprehensive site map.
Well-Crafted Content
The content found on your website will be the most crucial element in search engine optimization. Text throughout your site should be informative and easy to read. How your website looks is not enough to engage your audience; what you write will determine how the user perceives your company’s voice.
Interactive
One of the best ways to keep viewers engaged through every page of your website is by adding interactive components. These could look like share buttons, animation, or infographics. If you keep your visitors engaged with your content, the more likely you are to raise conversion rates.
Effective Use of Video
Video is quickly becoming an essential component of Miami web design services. They could be integrated as a background to limit word content and convey information in a more approachable way. Many companies are also using short videos to highlight specific products or services and explaining how they work.
Adaptive and Responsive
Over half of online users visit websites from a mobile device. To stay on the competitive edge, your website needs the be able to look and function optimally on both desktop and mobile. This part of the web design process is referred to as responsiveness, and it will be a staple of the industry for the foreseeable future.
Profit Through Design
Attracting new clients and keeping them engaged in today’s technological climate requires a business to utilize all the tools at their disposal if you wish to maximize results. Your website will be the first impression a large percentage of your audience will have of your company, and how it’s designed will play a significant role in lead creation and conversion. Invest in quality web design, and you’ll quickly begin to see the difference.