Paid search advertising is unrivaled in its efficiency when it comes to bringing a brand’s products or services to the attention of new customers. Given that the great majority of customers start their research for purchase on search engines like Google and Bing, depending on pay-per-click (PPC) advertisements to appear whenever these customers search is a foolproof strategy for getting your company identified.
Nevertheless, if search advertising is your only strategy for PPC agency can you help efficiently, you won’t be able to take advantage of other channels’ potential to bring in new clients along the whole customer journey. You don’t want to appear just when people first start looking; rather, you want to appear at every stage of the search process.
1. Get Seen on Search Engines & Social with Facebook Advertising + PPC
Advertisements posted on Facebook are exactly what they seem to be: advertisements posted on Facebook. You also get the extra advantage of advertising on Instagram, which Facebook owns, making this a win-win situation for everyone involved.
We are aware that customers begin their search processes on search engines; however, we are also aware that 76% of Facebook users visit the site daily, and that the typical user spends 50 minutes per day using the website or the app. In addition, 48 percent of shoppers utilize search engines and social media in some capacity before making a purchase choice.
In addition, according to the findings of one research, companies who ran advertising campaigns on Facebook in addition to paid search reported an increase in PPC clickthrough rates, a decrease in the cost per click, and an increase in total clicks per combined campaign expenditure.
Therefore, by running advertisements on both paid search and Facebook, you are enabling your company to reach a greater portion of your target audience and increasing the likelihood that your brand will be seen by those individuals at the crucial moments when they are deciding whether or not to make a purchase.
2. Increase Awareness (& Conversions) with Display Advertising + PPC
Display advertising enables you to exhibit a graphical advertisement on websites all across the world wide web. These advertisements are designed to raise people’s knowledge of your company and may also assist in driving traffic to your website or a particular landing page.
Display advertising, on the other hand, may help you enhance conversions and show up when customers are looking for you if you utilize it in combination with pay-per-click advertising.
According to research, 27% of customers look for a company after viewing their display advertisement, and there is a 59% rise in conversions when users perform a search connected to a display advertisement.
3. Convert Even More Customers with Retargeting + PPC
Retargeting is a kind of display advertising that enables you to target visitors in particular who have previously conducted a search related to your company (search retargeting) or visited your website (display retargeting) (site retargeting). These advertisements appear on websites all across the internet, just as traditional display advertisements do. But, the message or graphics may be customized to correspond with what visitors have previously searched for or clicked on your website.
You have most likely seen this happening more than once. You may search for a dentist, click on a sponsored search result for a dentist in your area, and then leave the site after doing so. It’s possible that during the next day or two, when you’re browsing the website for your local newspaper or doing online shopping, you’ll come across an advertisement for the same dentist.
Since very few individuals convert on their initial visit to a website, pay-per-click advertising (PPC) is an excellent complement to retargeting because it increases a visitor’s likelihood of converting by more than 40 percent. This improves the success of your pay-per-click (PPC) advertising, as well as the effectiveness of all of your other digital marketing strategies!
4. Dominate Search Engines with SEO + PPC
Organic results outlined in green.
Search engine optimization (SEO) is a method of enhancing your online visibility in the results of relevant Google, Bing, and Yahoo! searches.
A typical SERP will include the following information:
- Some sponsored links may follow (this is where PPC ads appear).
- Locators on a map (for local searches).
- The natural order of things in a search engine.
Search engine optimization (SEO) raises your site’s visibility in unpaid results, such as those provided by Google Maps. Combining search engine optimization with pay-per-click advertising raises your chances of being clicked on by search engine users.
Bing found that PPC campaigning led to a 31% increase in clicks for firms compared to those who did not use any paid promotion strategies.
Combining local SEO with pay-per-click advertising might help you learn more about your target market. A plumbing firm that sees an uptick in traffic from individuals searching for “toilet running” could decide to launch a sponsored search campaign centered on that term to attract an even larger audience.
5. Boost Local Search Visibility with Listings Management + PPC
In addition to optimizing your site for local search, investing in a listings management plan may boost your visibility in the organic search results. To improve your company’s discoverability in search engines, reviews, and navigational applications, list your company with a service like Google My Business, Yelp, or CitySearch.
If you want your business to appear in the Maps results on the Google Maps app or in the Google 3-pack in search results, you need to claim your business on Google My Business.
Local searches (which account for 46% of all Google searches) have a far better chance of being seen by your target audience when PPC advertisements are combined with a listings management approach.
6. Improve Your PPC Ads with Google Reviews
PPC campaigns may also be influenced by reviews, especially those left on your Google My Business page.
Your PPC ad’s clickthrough rate and Quality Score may both benefit from positive Google reviews. Ad rank and CPC may improve with a higher Quality Score.
Local pay-per-click (PPC) advertising in the Google 3-pack may now include star ratings and reviews from Google customers, increasing brand awareness and credibility.
Reviews are valuable to your company since they establish trust and influence customers’ purchase choices. About 90% of consumers place as much stock in online reviews as they do in personal recommendations from friends and family, and almost 70% of consumers admit to being swayed by reviews.
That’s why it’s important to include reviews as part of your web marketing plan (and pay-per-click approach).
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