Any freelance digital marketing job uses technology. Whether you are doing social media, SEO, content marketing, or just about everything in between, a computer is the go-to device to get your work done. You’re also using tech gadgets such as phones and tablets to access some apps to do your work or stay on top of your marketing campaigns, but are they the right tools for your needs?
If you are serious about freelancing, you’ll want to boost your productivity. Whether you are starting out or already have years of experience, here are the best digital marketing apps to up your freelancing game to the next level in 2020.
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- Plai
- Facebook Ads Manager
- Grammarly Keyboard
- SEMrush
- Canva
- Buffer
- Hootsuite
- Google Hangouts
- Mention
- ThingLink
Top 10 Digital Marketing Apps for Freelancers in 2020
1. Plai
With Plai (pronounced “play”), there’s no need to log in to multiple websites to keep track of your day-to-day marketing results. It generates and combines reports from Google Analytics, YouTube, and Google Ads, providing you with a seamless visual experience. You can also find relevant keywords in your niche and discover trending content.
Get on Google Play
2. Facebook Ads Manager
If you want to stay on top of your Facebook or Instagram advertising campaigns, this is a must-have app. Not only can it track ads and send notifications to your phone, but it will also allow you to edit your ad schedules, budgets, and copies on the go!
Get on Google Play | Apple
3. Grammarly Keyboard
Whether you’re writing an editorial or content that’s optimized for SEO, this app helps correct grammar and punctuation mistakes. It can also fix typos in your social media posts and emails. Poor grammar and spelling errors can turn off potential clients, and Grammarly can be a lifesaver when it comes to crafting virtually error-free pieces.
Get on Google Play
4. SEMrush
If you are a freelance SEO or SEM professional, you can leverage this search analytics software to receive detailed information about your client’s website. In addition, SEMrush has features that allow you to keep track of your website keyword rankings, optimize PPC campaigns, and spot errors like 404 pages.
Get on Google Play | App Store
5. Canva
Looking for a design tool that’s simpler than Adobe Photoshop? Canva is the perfect app for delivering eye-catching designs, even with minimal knowledge about graphic design. This app will give you access to thousands of stock photos, fonts, and graphics. It also offers pre-built templates for infographics and social media graphics, with custom elements that are easy to drag and drop.
Get on Google Play
6. Buffer
A simple yet powerful tool, Buffer will help streamline your social media strategy. It will bolster your brand’s presence while keeping track of your social media activity across multiple social media platforms, including Instagram, Facebook, and Twitter.
Get on Google Play | Apple
7. Hootsuite
This app is a godsend to digital marketing freelancers, as it gives them the power to schedule posts across various social media channels, including Youtube, Facebook, Instagram, and Twitter. It also keeps track of social media ROI (Return on Investment) and streamlines workflows.
Get on Google Play | Apple
8. Google Hangouts
Google Hangouts has all the right features you would expect for a business messaging app, available in Google Play and App Store. It will allow you to set up any meeting with ease online by sharing a single link with hundreds of participants. With a well-designed interface, this app makes file sharing and delivering online presentations a breeze.
Get on Google Play | Apple
9. Mention
If you’re keen on learning what the internet is saying about your brand, then Mention is the right tool for you. This app will let you create custom reports on your online presence and social mentions of your brand, besides monitoring social media and blog posts.
Get on Google Play
10. ThingLink
With ThingLink, you can create all sorts of interactive content for your brand, including quizzes, infographics, and surveys. It also comes with custom elements and images that are effective at engaging buyers/visitors, allowing your brand to stand out in a crowd of competitors while sticking in the audience’s memory.
Get on Google Play | Apple
Wrapping Up
The apps mentioned above will definitely boost your productivity and ensure a smooth flow in accomplishing a freelance project. You can keep track of your campaign results, stay connected with your stakeholders, and create/optimize content while on the go. Taking advantage of these applications can elevate your digital marketing game to the next level amidst today’s volatile and dynamic digital environment.
