When you launch a startup, the more customers who are exposed to your brand, the better. Even if you have plans to run social media pages to connect with your audience, you need to go back to basics and begin by creating a website.
Your website will give customers a chance to find out more about you, check out what products or services you offer, and get in touch if they want to purchase from you. How your website looks will say a lot about your credibility and reputation, so here are several reasons why your startup needs a professional looking website from the very start.
1.Creates a Great First Impression
When you launch a startup, your reputation is on the line. No matter what your niche is, there will always be competitors who have more experience. This means when consumers click on your website, they need to be wowed from the get-go. If they’re not, you can’t expect them to stick around. Having a professional looking website will show you take your brand seriously and persuade potential customers into doing business with you.
If you have a professional online image, consumers will have greater confidence in what you sell. Instead of cutting corners and making the website yourself, hiring an expert to handle the job will benefit your startup going forward. If you believe you’re up to the job yourself of creating your website, yet don’t have any coding skills, make sure you pick the best DIY website builder to help you.
2.Saves You Money
As a startup owner, you may not have an endless pot of cash to throw into your business. When it comes to having a professional website, some entrepreneurs believe they cannot afford it. While you may have to shell out more than you would like, once your page is up and running, you should save money in the long run.
If you choose the right website designer and hosting platform, your website can cost less than $100 a month. Compared with the costs involved for newspaper ads, mailshots, TV & radio commercials, and print campaigns, the number of people who you can reach with your website could prove incredibly cost-effective.
3.Keeps Your Customers Informed
Before you create a website for your startup, you need to think of it as being your online brochure. It’s far easier to make quick updates about what you sell than it is in print material. This means your website can act as an effective tool to let your customers know about the latest goings on in your company.
Whether it’s a new product, a special promotion, or an upcoming event, a professional looking website will keep your customers informed.
4.Always Accessible
Most of us use the internet on a daily basis. This means you’re bound to click on a website from time to time and find it’s very hard to navigate. Not only is this frustrating, but you’re also less likely to stay on the page. A professional looking website will be easily accessible for all customers, regardless of whether they’re tech-savvy or not.
If a customer wants to buy a product or use a service, they need to find what they’re after within seconds. Should your website not be easy to navigate, customers will simply go elsewhere for their custom. Therefore, investing in a professional looking website is a must.
5.Attract More Traffic
The more traffic you get to your website, the better chance you have of making sales in your startup. If you have a poorly designed website, this will affect how much traffic you get. As a startup, every click matters, so you will want to invest time and money into your page to get it up to scratch alongside competitors.
SEO (search engine optimization) is essential for getting your website higher in the search engine results. As you’re new to the game, your website needs to be a cut above the rest, especially to have any chance of making a presence.
6.Better Customer Service
Your customer service can make or break your startup. If you have a professional looking website, you will have an FAQ page where users can go if they have a question. Lots of startups have a live chat function that enables customers to speak to a member of the team directly.
All professional looking websites have a chat function on the homepage that enables customers to get in touch within seconds. As long as you have a dedicated support team in place to help users, this should vastly improve your customer service and solidify your reputation.
Closing Thoughts
Even if you believe your business idea is like no other, unless you have a professional website in place that outlines what you do, your objectives, and how consumers can benefit from using your services, you’ll struggle to reach a wide audience. A professional looking website will show you mean business and help get your startup off to the best start.
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